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Program Manager, Donor Stewardship


  • United Way of the Alberta Capital Region 15132 Stony Plain Road Edmonton, AB, T5P 3Y3 Canada (map)
 
 

Program Manager, Donor Stewardship

United Way of the Alberta Capital Region

Salary:  $65,600 - $75,000 - Salary is negotiable based on experience and education


Description

The Program Manager, Donor Relations and Stewardship plays a key role in developing and implementing a donor engagement framework that enhances retention, recognition, and long-term relationship-building.

This position is responsible for designing and overseeing donor engagement strategies, ensuring best-in-class stewardship, and collaborating across departments to create a seamless donor experience.

The role integrates donor stewardship into all areas of fundraising and communication, ensuring that donor recognition and engagement efforts are effectively implemented. This position reports to the Director, Individual Giving.

Key Responsibilities

  • Develop and manage a donor relations strategy that ensures consistency across all donor segments and giving levels.

  • Lead stewardship initiatives, including donor recognition programs, engagement opportunities, and personalized outreach.

  • Collaborate with the Individual Giving, Brand, and Marketing teams to design donor journey maps and proactive engagement strategies.

  • Prepare customized donor proposals, impact reports, and stewardship communications to support solicitation efforts.

  • Partner with the Direct Response program to enhance monthly donor growth, retention, and engagement strategies.

  • Ensure donor communications align with stewardship priorities, including thank-you messages, call scripts, and donor updates.

  • Educate colleagues and volunteers on donor relations best practices through training sessions and workshops.

  • Analyze donor engagement data to identify trends, improve stewardship practices, and drive strategic improvements.

  • Oversee donor recognition across multiple platforms, including social media, websites, digital, and print materials.

  • Develop impact reports, donor honor rolls, and gratitude materials in collaboration with internal teams.

  • Support donor recognition events such as Pillars of Change, National Philanthropy Day, and appreciation activities.

  • Design and manage the annual Donor Engagement Survey to gather donor insights and inform future strategies.

  • Explore new engagement opportunities, such as targeted surveys for planned giving and major donors.

  • Participate in cross-functional projects to enhance donor relations and organizational strategy.

About you

You have a post-secondary degree or diploma in Business, Social Sciences, Humanities, or a related field, along with four to six years of experience in donor relations, fundraising, or a related field.

You bring strong strategic planning and project management skills, with the ability to develop and execute donor engagement strategies. Your excellent written and verbal communication skills allow you to craft compelling, donor-centric storytelling.

You have experience working with donor engagement metrics and CRM systems, and you are proficient in Microsoft Office Suite, including Teams, SharePoint, and Planner.

You excel at building relationships and working cross-functionally, fostering collaboration across departments and with key stakeholders. You are committed to continuous improvement, exceptional donor experiences, and best-in-class stewardship practices.

You are prepared to complete a Police Information Check and provide a Driver’s Abstract and a valid Class 5 License. You have the flexibility to be available for occasional early morning, evening, and weekend events.

The successful candidate for this position will be someone who shares our purpose to ensure no one in our community is left behind, is a difference maker in our community, and wants to connect to a bigger purpose.  

You align with and integrate our core values throughout all organizational and business practices, and you consistently act with personal, professional, and behavioural integrity.  

You see yourself in our Values. We value and operate with a commitment to:   

  • Creating solutions.  

  • Continuous learning.  

  • Being courageous in our work.  

  • Capturing our customers’ hearts and minds.  

  • Being insights driven and utilizing real data.  

  • Applying a lens of equity and inclusion to all that we do. 

Why Work With Us?

We are people who love what we do and are passionate about our work. We offer rewarding work, a positive workplace culture, and a total rewards package. Our work environment is a hybrid - with time spent both collaborating in the office as well as remotely.   

United Way looks at the big picture in order to deliver a coordinated network of services and programs to address a range of needs for children and families who are struggling. By bringing together partners and strategies, we work to ensure that no one in our community is left behind. 

At United Way of the Alberta Capital Region, we value the contributions our employees make in supporting and advancing our purpose and values and have a workplace culture where actions are aligned and focused on achieving our envisioned future. 

We believe that a balanced Total Rewards Program helps foster a culture and workplace experience where our colleagues will flourish to the benefit of those served through our United Way.  Fundamental to this is our commitment to pay equity and a living wage. 

As part of our Total Rewards Program, this position is also eligible for: 

  • 4 Day Work Week Program (January – August) 

  • Flexible hours (Hybrid work environment) 

  • Birthdays off 

  • Professional Coaching 

  • LinkedIn Learning 

  • Extended Health & Dental 

  • Health Spending Account & Wellness Spending Account 

  • Employee & Family Assistance Program 

  • People Connect (virtual psychological support) 

  • RRSP Matching 

  • 12 days of Personal Illness and Family Responsibility Leave  

  • 4 weeks vacation 

  •  The starting salary range for this role is $65,600 - $75,000

*(Starting salary based on experience and budgetary considerations)

All Benefits are subject to applicable eligibility requirements. 

Posting will remain open until a suitable candidate is selected.

United Way of the Alberta Capital Region is committed to creating an inclusive workplace that reflects our diverse community that we serve. We encourage candidates from diverse backgrounds and those who may need accommodation to apply to join our team. By incorporating a variety of experiences and perspectives, we create opportunities for innovative solutions and maximize the impact of our work. 

To learn more about United Way of the Alberta Capital Region, please visit www.myunitedway.ca

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Senior Development Officer, Philanthropy