Fundraising Mail – Behind the Scenes


Date: October 26, 2017
Location: Burke Group, 17407 106 Ave NW


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Fundraising Mail – Behind the Scenes

Join us at the Burke Group head office for a behind the scenes tour of how direct mail donation campaigns come to life! Burke will offer insider tips and tricks as well as a special presentation from a Canada Post Expert. We will discuss statistics, developments, and new ways to secure donors in an ever changing Smartmail marketing word.

About the Presenters

Shelbi Grove – Marketing Manager, Smartmail Marketing Expert Partner – Burke Group

Shelbi is an expert within the graphic communications industry. From print and direct mail to design and campaign strategy, she has the knowledge and support to answer all of your questions.  Shelbi will work with you to develop your overall campaign from concept to completion, across multiple media platforms. Her goal is to create a simplified campaign development process and offer her tips and suggestions along the way.

Karen Gasper, Business Development Manager, Smartmail Marketing – Canada Post 

With a deep understanding of media sales, marketing and digital services, Karen is passionate about working with clients to develop direct mail campaign strategies. Her goal is to help customers incorporate Smartmail Marketing within the overall marketing strategy. Karen not only helps by adding donors with acquisition strategies but also by creating growth and prosperity through donor lifetime value.  

Time: 11 a.m. - 12:45 p.m.

Cost: $10 per person with proceeds donated back to charity.